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Crafting a Powerful Out-of-Home Campaign
This week, the media is all aflutter covering the new fall line-ups that are being announced at the annual upfront presentations being made by the major broadcast networks. There are several places...
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Retail Stores of the Future?
The 54th Annual International Festival of Creativity – the Cannes Lions – was held a few weeks ago at the end of June. This annual festival celebrates the best creative product around the world,...
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Battle of the Advertising Media
Image © 2002, BBC Recently, Mumbrella, an Australian site dedicated to media and marketing, conducted a “Battle of the Media” competition, wherein leaders representing each of the major media types...
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